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Amazon's Prime Day Is Back

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MIAMI (CBSMiami/AP) — Touted as the Black Friday of summer, Tuesday is Amazon's "Prime Day."

The company launched the event last July in an effort to promote its $99 annual Prime loyalty program, which offers free two-day shipping and other perks.

This year the online retail giant is promising twice as many deals. Some of the big discounts are on large screen TVs and Amazon devices like its Echo, Kindle and Fire TV products.

Consumers may be hoping for better deals than last year, when #PrimeDayFail became a trending topic amid complaints that the products offered were unimpressive and the best items were quickly out of stock.

Retailers are countering Amazon with deals of their own. Wal-Mart has cut prices throughout the month on a host of products online.

(TM and © Copyright 2016 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2016 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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