Miami Heat Partners With FanDuel
The Miami Heat, along with 12 other NBA teams, has partnered with FanDuel.
Joining the Hawks, Nets, Hornets, Bulls, Cavaliers, Mavericks, Pistons, Pacers, Grizzlies, Heat, Bucks, Magic and Jazz, the deal grants the daily fantasy sports company "access to a range of marketing assets from in-arena digital signage and in-game promotions to digital, TV and radio advertising, among other branding initiatives."
"Partnering with these NBA organizations has been an incredible asset to FanDuel's growth and business. NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel," said Nigel Eccles, CEO and co-founder, FanDuel. "We're going to keep partnering with franchises that recognize FanDuel's ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night."
The exclusive multi-year partnership comes after the company announced an exclusive deal with the NBA in 2014 and partnerships with 16 NFL teams within the last year.
Fantasy sports is taking over the sports universe.
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