NEW YORK (AP) — Amazon wants to make shopping online as easy as a tweet.
The online retailer is introducing a service that lets Twitter users add Amazon.com products to their carts without leaving the social media site.
The service comes as Amazon seeks to make social media a bigger source for sales. Twitter also has been seeking new revenue streams beyond advertising services like promoted tweets.
Under the program, users must link their Amazon.com account with their Twitter account. Then they need to add the hashtag #AmazonCart when replying to a tweet that has an Amazon product link. The product will then be automatically added to their shopping cart.
Twitter users will get a reply tweet from @MyAmazon as well as an email from Amazon when the item is successfully added to their cart.
The service is for U.S. customers only, although U.K. users have a similar service with the hashtag #AmazonBasket.
“This is an example of the constant innovation both Amazon andTwitter are using to push social shopping forward, but I don’t think it’s going to be a huge needle mover for either company,” said CRT Capital analyst Neil Doshi. “More and more people are showing items they’ve bought on Twitter, so it might be a way for followers to buy something more quickly.”
Shares in Seattle-based Amazon.com Inc. rose $1.63 to $309.64 in afternoon trading. Shares in Twitter Inc., which is based in San Francisco, rose 9 cents to $39.11.
(© Copyright 2014 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)
- Need To Do Christmas Shopping? It’s Free Shipping Day!
- FCC Votes To Repeal Net Neutrality Rules, What It Means For You
- GOP Could Reveal Final Version Of Tax Plan As Early As Friday
- Getting A Smart Toy? How To Keep Your Child’s Info Safe
- Google’s Top Searches For 2017: Matt Lauer, Hurricane Irma And More