MIAMI (CBSMiami) – Welcome to NATPE, the National Academy of Television Programming Executives.
NAPTE is a marketplace for the digital world. Every major network, Hollywood studio, and professional content provider is at The Fontainebleau Miami Beach, buying and selling shows.
Whether it’s inside in the actual market place, or poolside in fancy network cabanas, deals are going down.
TV personality John Tesh, was at the Fontainebleau pitching his new television show called “Intelligence for Your life,” which sums up NATPE best of all.
“It’s basically the boat show for TV programs. If you were shopping for a boat, you’d go to the boat show. I would be the boat,” said Tesh, in a joking manner.
The biggest change in TV lately would be the digital world, and everything available on mobile devices. The CEO of Twitter, Dick Costolo, was chosen by NATPE’s President Rod Perth to be the Keynote Speaker for the conference this year. Yes, tweeting can and does increase a TV show’s popularity.
“Last night during The Grammys, the twitter-sphere went nuts.” People want to engage and communicate with each other through Twitter and it’s an amazing catalyst. There’s so much more to come. Twitter can actually improve shows ratings” said Perth, CEO of NATPE.
“The Label” is a new reality show about the music industry, which is already in progress. They are hoping to find more networks to pick up the series.
“It’s a crazy rock-and-roll lifestyle and people will love to see it,” said Jess Blue, VP of World Records.
Dickie Smothers, of the 60’s brother comedy team “The Smothers Brothers,” is looking for news stations around the country, like CBS4, to air his 60-second inspirational segments called “a minute with Dickie Smothers.”
“It’s a culmination of all the wisdom I’ve gained in life without dying,” said Smothers.
“Young Hollywood,” a Los Angeles-based show, is at the conference looking for networks and spreading the word about their content.
NATPE is on at The Fontainebleau Miami Beach through Wednesday. For more information http://www.Natpe.com