High Tech Shopping Helps Find Best Fitting Clothes
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MIAMI (CBSMiami) — Finding clothes that fit can be a maddening experience but new technology is making it easier for people to zero in on the best clothes for their body.
A machine called “Meality” is now in some Bloomingdale’s stores. The machine uses radio waves to measure the contours of the body.
“It uses 200,000 data points so we don’t leave much to imagination,” said Ahmed Aslam of Meality.
The computer crunches the data then offers up several different brands and options. The further the arrow on the screen goes, the better the fit is going to be on your body.
Once you get your customized results, then you can go and try on some of the top picks.
Meality gives the brands and sizes then the person narrows down the colors and styles.
A London-based company called “fits me” is trying to give customers a similar experience but online.
They’ve created virtual fitting rooms for dozens of clothing web sites in Europe. You put in your measurements and you can see how the item you like would fit on your body.
“People who have bought a particular garment having used the software are 60 percent less likely to return the garment because it is the wrong size,” said Peter Rankin, vice president of fits.me.
The company expects virtual fitting rooms to hit U.S. websites in the next six months.