MIAMI (CBSMiami) – Miami Marlins’ outfielder Logan Morrison believes in giving back.

On Wednesday, he unveiled his new philanthropic campaign “Project Lomo” at Miami Senior High.

Morrison said the campaign is a “call-to-action for children to make a positive impact and difference in their communities.”

“In partnership with the American Lung Association (ALA), “Project LoMo” encourages youth to create their own charitable program or event to help their community become a better place and/or support a cause that is important to them,” according to a statement from the Marlins.

“After my father lost his battle with lung cancer, I felt like it was my responsibility to do everything I could to raise awareness for the disease,” said Morrison. “With this campaign, I want kids to understand that they, too, can make a difference. I want to empower them to start thinking outside-of-the-box and realize that they can spark social change.”

The campaign is essentially a challenge to South Florida’s youth.  Individuals or teams have until August 1st to complete their initiative.  They must then send Morrison a video, an e-mail or a letter on what they accomplished and learned.

Each submission will receive an autographed picture and a licensed t-shirt jersey.  For each authentic submission, the ALA will receive a $100 donation on behalf of the LoMo Lung Fund.

After all the submissions are judged, “Project LoMo” will recognize the top five most compelling projects aligned with the goals of the campaign.

“Each leader and a guest from the five winning projects will receive a trip to Miami, all-access to a 2013 Marlins home game, the opportunity to throw out the ceremonial first pitch, a meet-and-greet with Morrison and some of his Marlins teammates, and participation in a group video with Morrison to promote the ALA.”

The winning projects will also receive a $1,000 cash prize.

The “Project LoMo” campaign is Morrison’s second major initiative aimed at promoting awareness and raising money for lung cancer research. “LoMo Camp for a Cure,” Morrison’s annual fundraising baseball clinic, takes place in Delray Beach every January. To date, Morrison has raised over $200,000 for the ALA.


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