MIAMI (CBSMiami) – As the saying goes “You never get a second chance to make a good first impression.”

In South Florida it should be “You don’t have a lot of time to impress as the best and it doesn’t hurt to have a lot of cash in the bank.”

The online dating-auction website crunched some numbers concerning the thousands of people who used their site to find matches and found that Miami ranked 8th among the “Most Superficial Cities in America.”

The site looked at the amount of time needed for men and women to decide another’s dating potential to come up with their rankings. In Miami, members browse an online-dating profile in only 12.1 seconds.

The website also polled a sample of 1,310 Miami-based members (1,030 males and 1,280 females) and asked to rank which of the 20 total qualities in an online dating profile they valued most when browsing. Miami’s top five determining factors, in order of importance, were Profile Picture, Body Type, Income, Occupation, and Age.

Miami’s survey results indicate a strong preference for attractive, wealthy individuals.

“Miami members clearly value physical appearance above all other profile information,” said founder Brandon Wade. “One cannot possibly determine dating potential in only 12.1 seconds.”

The 10 Most Superficial Cities in America (According to Avg. Browsing Time)
1.) Salt Lake City, UT – 7.2
2.) Portland, OR – 7.7 Seconds
3.) Houston, TX – 8.3 Seconds
4.) Chicago, IL – 8.6 Seconds
5.) Washington, D.C. – 9.8 Seconds
6.) Los Angeles, CA – 10.4 Seconds
7.) Louisville, KY – 11.5 Seconds
8.) Miami, FL – 12.1 Seconds
9.) New York, NY – 13.2 Seconds
10.) Dallas, TX – 13.7 Seconds


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