Florida Debuts New Economic Development Brand
Legislative Session Coverage
TALLAHASSEE (CBSMiami) – Can a catchy new slogan attract more businesses to Florida? We’ll soon find out.
Gov. Rick Scott and Enterprise Florida, a public-private partnership that promotes economic development, announced the state’s new business brand on Thursday in Tallahassee, reports CBS4 news partner The Miami Herald.
The slogan is “Florida is the perfect climate for business.”
The logo is the word “FLORIDA” in green capital letters except for the “I,” which is orange and in the shape of a tie.
Enterprise Florida is seeking $3 million from the state and $1.5 million from private donors for a campaign based on the new brand.
It’s a brand the state, though, must share with University of Miami football coach Al Golden whose trade mark is the orange tie he wears on the sidelines.
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