MIAMI (CBSMiami) — Frugal fashionistas are in for a treat when Target stores open their doors Saturday morning. The retailer is launching it’s joint venture with Neiman Marcus, featuring more than 50 holiday gifts from 24 elite designers.
“This is a great opportunity to offer a complete different selection than we have in the past,” Target Midtown manager Armando Leal said.
Employees at the Miami store were bracing for large crowds. They planned on setting up the merchandise after the store closed at midnight.
When Target collaborated with Missoni to offer customers a piece of Italian-designed clothing at a fraction of the price, the website crashed and store shelves were bare in a matter of hours. So what will happen when the bulls-eye company partners with a name like Neiman Marcus?
We’ll soon find out.
The new line, seen in multiple TV ads and fashion blogs, boasts designs from Jason Wu, Oscar de la Renta, Marc Jacobs, Marchesa and more.
The collection features dog accessories, kitchen tools and even a $500 Alice + Olivia bicycle with a white frame, lime green accents and what looks to be a floral print.
“I think it’s really cute. They have a lot of designers,” shopper Melissa Brodie said. “I like the dresses for the little girls.”
Despite the high price of the bike, most items will be less than $60 — including tinted Brian Atwood sunglasses for $40, an Oscar de la Renta dog bowl for $30 and Jason Wu ornaments for $50.
Target will be selling the Neiman Marcus collection until December 20 and most items are expected to sell out well before that date.
“We’ve had a lot of phone calls throughout the day of guests inquiring what time we open and what kind of products we have,” Leal said. Customers told him
they were worried merchandise would be gone within hours.
Leal said he is expecting long lines.
“We will have support from Miami PD here just to make sure everything goes out as planned,” Leal said. “Same thing for the inside. We’re staffed with a lot more folks than we typically would.”
Staffers hope to avoid what some have dubbed the “Missoni madness” of earlier this year. This time, purchases will be limited and inventory is increased.
Doors open at 8 a.m. Saturday at the Midtown location.