MIAMI (CBSMiami) — If you’ve noticed more men shopping around the beauty department, your eyes aren’t playing tricks on you. An exploding number of skincare and cosmetic products are being designed with guys in mind.
One look in Scott Lazerson’s bathroom and you might think his wife has taken over but the piles of beauty booty he has all over the counter are actually his.
“Every day I am cleansing my face. Once a week I’m putting a clay mask on,” said Scott Lazerson who likes men’s grooming products.
Scott said the products help him put his best face forward and he’s not alone.
Made-for-Men grooming products are expected to hit more than $3 billion by 2016, up from an estimated $2.6 billion this year.
Jesse Ashlock with Details Magazine said men today simply want to look and feel their best.
“You can gain a personal and professional advantage by paying attention to these things,” said Jesse Ashlock of Details Magazine.
From the drugstore to specialty and department stores, men’s beauty brands are taking up serious shelf space, with everything from anti-aging potions, moisturizers, lip balms and shaving oils.
At Sephora in the Aventura Mall, sales are up when it comes to male grooming products.
“Definitely, especially here in the Miami and here in the Florida market, men are more inclined to take care of their skin and their hair so definitely grooming has increased and our male clients have increased as well,” explained Sephora makeup artist Mary Aguilar.
Once a year, Stefan Andersen comes from Europe to buy his products here at the Aventura Mall.
“There used to be a stigma with men who put creams on, or anything on their face,” said Andersen. But now, that’s not the case anymore. “I think that’s passed I really do,” said Andersen.
Some men are even stocking up on makeup like tinted moisturizer, concealer, and bronzers.
“We actually now have a catered section for men. I think they feel more open, more inviting for men now,” said Aguilar.
It’s more inviting for men because the word makeup is never used. Instead, the descriptions are bit more masculine like “Beard Lube”, “The Core Collection”, and “Cool Fix.”
“They’re not like makeup in the way that women use makeup, but they’ll do something to smooth skin tone, obscure a blemish, get rid of tired eyes, in a way that nobody out there will know that you’re wearing makeup,” said Jesse Ashlock of Details Magazine.
Scott Lazerson’s skincare regimen is nothing to blush about.
“I really, really believe that doing something daily for my skin has definitely made me look younger,” he said.
These days, you can even find subscription based beauty services for men, like Birchbox, for a monthly fee, which sends samples of grooming and lifestyle products sent straight to your door.