Heat

Report: Nike Set To Debut $315 LeBron Shoe

View Comments
(Photo by Harry How/Getty Images)

(Photo by Harry How/Getty Images)

Heat Central
Buy Heat NBA Champs Gear Buy Heat Tickets NBA Scoreboard NBA Standings Team STATS Team Schedule Team Roster Team Injuries

Sports Fan Insider

Keep up with your favorite teams and athletes with daily updates.
Sign Up
Miami Heat

MIAMI (CBSMiami) – How much would you pay for a pair of tennis shoes? American consumers have been willing to shell out up to $250, but how about $315? That’s the price tag attached to a new LeBron James shoe from Nike.

Yes, $315.

Nike is set to debut the new shoe this fall and has told sporting goods stores they will not be allowed to pre-sell or take reservations for the new shoes, according to the Wall Street Journal. Nike also said no midnight sales will be allowed of the new LeBron shoe as well.

According to the Journal, Nike is raising clothing and shoe prices by up to 10 percent due to rising costs from materials, labor, and shipping. The price comes after Nike’s gross margins dropped from 44.3 percent to 42.8 percent in the second quarter, according to the WSJ.

So what will $315 get you? The Nike LeBron X Nike Plus that will come with embedded motion sensors that can measure how high players jump.

Nike has never shied away from breaking price barriers with its shoes. The last iteration of LeBron’s shoe came with a price-tag upwards of $250.

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 1,535 other followers