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Obama Campaign Targets Hispanic Voters In New Ads

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President Barack Obama (Photo by JEWEL SAMAD/AFP/GettyImages)

President Barack Obama (Photo by JEWEL SAMAD/AFP/GettyImages)

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Miami Heat

MIAMI (CBSMiami) – Fresh off the decision from President Barack Obama to halt the deportation of hundreds of thousands of young illegal immigrants; the Obama campaign is hitting the Spanish-language media telling Hispanics how the Affordable Care Act will help them.

The ads feature Christina Saralegui, sometimes referred to as the Latino Oprah, who endorsed President Obama for re-election this week. In the ad, Saralegui said Obama’s health care law guarantees that “the great majority of Hispanics” will have access to doctors and hospitals.

For the Obama campaign, the ads come at a critical point in the election cycle as the U.S. Supreme Court finalizes its decision on the constitutionality of the Affordable Care Act. The Supreme Court is expected to release its decision as early as Thursday or next week.

The Obama campaign said the ads will air in Nevada, Colorado, and in Florida. All three states are considered battleground states in November. Obama’s re-election chances could hinge on him winning at least two of the three states against Republican Mitt Romney.

(TM and © Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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