WASHINGTON (AP) — One of the nation’s largest unions and a Democratic super PAC supporting President Barack Obama launched a joint $4 million Spanish-language advertising campaign on Monday which targets Hispanic voters.
The ads began running Monday in Florida, Colorado and Nevada and Florida; all battleground states with sizeable Hispanic populations. They use past statements made by Mitt Romney, including his assertion that the very poor were not his focus, to try to make the case that the presumptive GOP nominee would be harmful to Hispanics.
Priorities USA Action has struggled in fundraising compared with Republican-leaning super PACs like American Crossroads. But the super PAC’s partnerships with the Service Employees International Union and other organizations help it compete with the better funded GOP-leaning political action committees.
The political wing of SEIU has given a combined $1 million to Priorities USA Action during the current election cycle.
The Priorities USA advertising partnerships with SEIU have focused primary on Hispanic voters, a key election-year constituency for Obama.
Meanwhile, the Obama campaign has released a new online video today on what it says is a Romney plan to eliminate police officer, firefighter and teacher positions. The video asserts that “this approach is nothing new to Mitt Romney — it’s the same one he pursued in Massachusetts.”
The video charges that as governor of Massachusetts, Romney cut funding for education and first responders and says that lead to layoffs, even though he expanded the size of state government overall.
The new web video features interviews with Massachusetts elected officials who served during Romney’s tenure –and highlights the local impact of the cuts he made at the state level to teachers, firefighters and police.
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