Report: SEC Strikes Deal With Kia

ATLANTA ( – The Southeastern Conference has settled on a new official for the conference, Kia Motors, according to the Sports Business Journal.

As part of the deal, the Kia Sorento will become the SEC’s official car for all SEC Championship events and SEC FanFare events.

The financial terms of the deal were not released, according to the SBJ.

As part of the deal, Kia will be the exclusive sponsor on conference logos, SEC TV, SEC’s online site and other areas, according to the SBJ.

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