cbs4 My 33 Header Logo

Local

Miami-Dade Schools May Implement Advertising Program

View Comments
(Credit: AP)

(Credit: AP)

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up
End Of An Era

MIAMI (CBS4)- Students may soon see something different in their schools: advertisements. That’s because Miami-Dade County public schools is close to rolling out a major advertising program.

Ads would go up in common areas like cafeterias, but not in classrooms or hallways, in 2012-13 or sooner, according to CBS4 news partner The Miami Herald.

At the School Board meeting Wednesday, Superintendent Alberto Carvalho said his administration is in the final stages of negotiations with four companies. A critical, pending piece: What percent of the advertising dollars will go to the district.

The move could bring millions in new revenue to the cash-strapped school district.
The board decided to hunt to find new sources of revenue, launched a five-year transportation study to detail issues with its bus fleet, and heard about the shortage of capital dollars, the Herald reported.

In addition, before the board meeting, alumni from inner-city schools held a news conference over a controversial, and now canceled, contract to broadcast a football game on Comcast.

In Broward County, the school district last week considered selling advertising space to bring in money.

Read more by clicking here.

(©2011 CBS Local Media, a division of CBS Radio Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. CBS4 news partner The Miami Herald contributed material for this report)

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 1,468 other followers