Miami-Dade Schools May Implement Advertising Program

MIAMI (CBS4)- Students may soon see something different in their schools: advertisements. That’s because Miami-Dade County public schools is close to rolling out a major advertising program.

Ads would go up in common areas like cafeterias, but not in classrooms or hallways, in 2012-13 or sooner, according to CBS4 news partner The Miami Herald.

At the School Board meeting Wednesday, Superintendent Alberto Carvalho said his administration is in the final stages of negotiations with four companies. A critical, pending piece: What percent of the advertising dollars will go to the district.

The move could bring millions in new revenue to the cash-strapped school district.
The board decided to hunt to find new sources of revenue, launched a five-year transportation study to detail issues with its bus fleet, and heard about the shortage of capital dollars, the Herald reported.

In addition, before the board meeting, alumni from inner-city schools held a news conference over a controversial, and now canceled, contract to broadcast a football game on Comcast.

In Broward County, the school district last week considered selling advertising space to bring in money.

Read more by clicking here.

(©2011 CBS Local Media, a division of CBS Radio Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. CBS4 news partner The Miami Herald contributed material for this report)


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