MIAMI (CBSMiami.com) – The familiar roar of Harley-Davidson motorcycles may get louder in the magic city.

The motorcycle giant announced Thursday that it will open a permanent Latin America headquarters in Miami. The company said it will help serve customers “from Tierra del Fuego to the Rio Grande.”

Harley-Davidson officials said the move is due to many countries in Latin America already having well-established motorcycle cultures.

According to numbers from Harley-Davidson, the company’s growth plans include opening new markets, expanding in existing one, and that it expects over 40 percent of its sales by 2014 to come from outside the U.S.

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