MIAMI (CBSMiami.com) – The familiar roar of Harley-Davidson motorcycles may get louder in the magic city.
The motorcycle giant announced Thursday that it will open a permanent Latin America headquarters in Miami. The company said it will help serve customers “from Tierra del Fuego to the Rio Grande.”
Harley-Davidson officials said the move is due to many countries in Latin America already having well-established motorcycle cultures.
According to numbers from Harley-Davidson, the company’s growth plans include opening new markets, expanding in existing one, and that it expects over 40 percent of its sales by 2014 to come from outside the U.S.
(TM and © Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2010 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)