Browards Schools To Consider Ad Sales
FORT LAUDERDALE (CBSMiami) – The Broward County School Board may borrow a page from their counterparts in Orlando for an unconventional fundraising idea.
During the board’s workshop on Tuesday they’ll discuss selling advertising on the district’s buses and inside the school, according to the Sun-Sentinel.-
If they decide to move forward with the plan, there would be some ground rules for the advertisers. First, content would have to appropriate for children which means no vulgar words. Also ads for alcohol and tobacco would be strictly forbidden as would those which promote gambling or ‘adult’ content. The district would also not be listed as an entity which endorses the product.
In the last two years, Orange County Schools have made half a million dollars from ad sales. In the first year alone, the district had 25 advertisers which spent an average of $7,400 each. They don’t accept ads which target children and only take those that are family oriented – banks, colleges and, of course, theme parks.