Sellers Finding Success With Internet Video Ads
MIAMI (CBS4 ) – From cars, to lawn mowers, and even musical instruments, people are letting videos sell their stuff for them online.
Nathan Turner uploaded a video and linked it to his ad to help sell his 2006 Jaguar.
“The first time I ran the ad without the video I didn’t really get the response I was expecting,” said Turner. “I got a lot more people calling about it emailing it brought a lot more traffic to the ad.”
Industry experts say the number of video links appearing in sales ads is growing.
A recent YouTube search revealed “for sale” videos for about: 600 lawn mowers, 1300 musical instruments, 19,000 cars and 31,000 homes.
So how do you make a video that sells?
- Keep it simple
- “Walk around” what you’re trying to sell
- Be sure to narrate it.
- Keep the video under a minute
- Shoot in an attractive location
- Don’t mention price in the video, since that could change
- Don’t be a comedian
Experts recommend before uploading sales videos like these, be careful. Revealing too much about your location can be unsafe.
They recommend turning off your recording device’s GPS, if it has one. The GPS could electronically “geo tag” or embed your location so others could find it online.
“You’re leaving a trail of where you’ve been and posting that on the internet,” said computer expert Aryeh Goretsky. “That could have all sorts of repercussions.”
Turner is hoping his video -shot conservatively and cautiously will soon help make him big bucks,
“It just creates the excitement, as if they’re looking at it in person,” said Turner.