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McDonald’s: Apple Slices In Every Happy Meal

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What’s more gourmet than McDonald’s? In 1996, the Golden Arches started cooking up fancier burger (with its own $100 million advertising campaign), which tanked, causing Mickey Ds some heartache. (AP Photo/Chris Gardner)

What’s more gourmet than McDonald’s? In 1996, the Golden Arches started cooking up fancier burger (with its own $100 million advertising campaign), which tanked, causing Mickey Ds some heartache. (AP Photo/Chris Gardner)

MIAMI (CBS4) — McDonald’s Corp. plans to make its Happy Meals healthier across the country, including South Florida.

The company announced that it is adding apples to all its Happy Meals and launching a nutrition-focused mobile phone app as part of a broader health push.

The changes underscore how the restaurant industry is reacting to the demands of customers and regulators who blame it for health ills ranging from childhood obesity to diabetes.

There are approximately 800 McDonald’s in the State of Florida, meaning that South Floridians will benefit from the changes. The company said they serve more than 26 million customers every day in the U.S.

Among other changes in McDonald’s new program:

  •  McDonald’s pledged to reduce sugars, saturated fats and calories through “varied portion sizes, reformulations and innovations” by 2020. It didn’t give details. By 2015, it will reduce sodium by 15 percent.
  •  McDonald’s will introduce a new mobile app focused just on nutrition information.
  • McDonald’s USA president Jan Fields and other executives will go on a “listening tour” in August to hear suggestions from parents and nutrition experts. The chain will also launch a new online forum for parents.

McDonald’s said the new directives are “absolutely not” related to impending regulations that will force the industry to curb the marketing of junk food to children and post nutrition information on menus.

Rather, the changes are a response to what customers were asking for, said Cindy Goody, McDonald’s senior director of nutrition.

“We’ve been in the nutrition game for over 30 years in providing nutrition information to our customers,” Goody said. “Now what we’re doing is we’re adding more food groups and … creating nutritional awareness.”

McDonald’s Press Release: Commitments To Offer Improved Nutrition Choices

The nutrition talk also has helped McDonald’s grab business from other fast-food restaurants, even as the recession forced people to cut back on eating out.

McDonald’s has worked to paint itself as a healthy, hip place to eat, offering wireless access in restaurants and introducing smoothies and oatmeal, moves that other fast-food companies are now trying to replicate.

For Happy Meals, U.S. customers can already choose between apples or fries. But only about 11 percent of customers were ordering apples, the restaurant said.

So by the beginning of next year, McDonald’s will instead include a half-order of apples and a half-order of fries. Customers can get all fries or all apples if they ask.

Goody said the change is indicative of “incremental lifestyle modifications.” Asked why McDonald’s didn’t eliminate fries, she said that “all foods fit when consumed in moderation.”

Obesity experts are welcoming the change.

“I welcome and support today’s announcement by McDonald’s.  These types of incremental improvements in popular meals can have a broad impact on public health,” said Adam Drewnowski, PhD, Director, University of Washington Center for Obesity Research.  “Better to improve the diets of many than to seek perfection for the few.”

This isn’t the first time the world’s largest burger chain has tried to paint itself as an emissary of nutrition. In the ’80s it created a fitness program for middle schoolers featuring gymnast Mary Lou Retton. A decade ago, McDonald’s used spokesclown Ronald McDonald to encourage parents to get their children immunized and to tell kids to drink milk. In 2004, McDonald’s christened Ronald a “balanced, active lifestyles ambassador” and passed out pedometers to encourage exercise.

(©2011 CBS Local Media, a division of CBS Radio Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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