Reporting Vanessa Borge
MIAMI (CBS4) – In an effort to capitalize on the new-found popularity of chef inspired food trucks, this week Macy’s kicks off its “Chefs A-Go-Go” tour from Miami to benefit a good cause.
The Macy’s truck will serve free hamburgers, ice cream by Emeril Lagasse, and “signature side dishes” by whichever chef from their “Macy’s Culinary Council” is making an appearance at that stop. Among the top name MCC chefs schedule to appear on the tour are Miami’s own Michelle Bernstein, Rick Bayless, Ming Tsai, Cat Cora, Marcus Samuelsson, Marc Forgione and Todd English.
“This is the first one! I’m actually the first chef to launch this truck,” Chef Bernstein said. “This is my first chance to get on a food truck and get dirty and cook for people.”
The summer tour kicks on Thursday in Miami at the at the Biscayne Triangle Truck Round-Up. Other stops include New York, Boston, Washington, D.C., Chicago, Seattle, Portland, San Francisco, and Los Angeles.
“We’re thrilled to launch ‘Macy’s Chefs A-Go-Go’ food truck tour,” said Macy’s group vice president Amy Kule in a statement. “The MCC chefs are an invaluable resource, and the tour gives them the opportunity to meet with foodies and fans across the country while sharing their expert advice and recipe ideas.”
Fans can also join the chefs on Twitter as they tweet live from the food truck by using the hashtag #macyschefs.
While the chef’s dishes are free, those who come out to sample their fare will be asked to make a donation to help a good cause; Feeding America, the nation’s largest domestic hunger relief organization.
For every $1 donated, Feeding America can help provide seven meals to those in need on behalf of local food banks.
When you do get to the food truck, make sure you come hungry.
“I’m serving up some shrimp ceviche, tostones, with guacamole with mojo,” Bernstein said.
Miami’s food truck will be at the Biscayne Triangle Truck Round-Up from 5 to 10 pm at Biscayne Blvd and NE 109th Street.