Celebrity Colorist Introduces New Hair Product In South Florida

MIAMI (CBS4) - A well-known hair colorist is reaping the benefits from decades in the business.

Rita Hazan is one of the most sought after colorists in the industry. After training with Oribe, Rita went out on her own 7 years ago and opened the Rita Hazan Salon in NYC where celebrities line up to get their color.

"We have special VIP room for the stars, but mostly, they like to sit with other people and get hair done and colored like one of the girls," said Hazan

Hazan has worked on the tresses of the rich a famous, like Jennifer Lopez and Jessica Simpson. But even star power won't erase the maintenance that comes with hair coloring. Hair grows fast and ugly roots come in.

"I thought to myself I need to create a solution to this problem.- We went into  a lab and 4 years later I came up with the Root Concealer", said Hazan.

The Root Concealer eliminates root issues completely. It comes in 4 colors-dark brown, light brown, blonde and red, to complement virtually every hair color.

"The beauty of this product is the formula and the pinpoint nozzle.

"It gets straight to the root and doesn't spray all over you," said Rita.

And it takes just seconds.

"It doesn't come off in water, rain, sweat. It comes off when you shampoo it off," said Hazan.

Hazan says Root Concealer, which runs 24 dollars at Sephora Stores, is  also great for pregnant women who don't want permanent color, or anyone who wants a quick touch up between color. It works anywhere on the hairline or root.

Rita will be meeting guests at Sephora in Aventura Mall Friday from 6pm-8pm. She will demonstrate how to choose the right color and apply her product.

More info Ritahazansalon.com