New Trend For Tresses - Hair Color In 10 Minutes

MIAMI (CBS4) -- New year, new 'do? If you're looking to kick off 2011 with a new hair color but despise the time it takes to get your hair-dyed, there's a scientific breakthrough for hair color that lets you get beautiful new colored tresses in just 10 minutes.

Certain salons across the country are becoming the first in the nation to offer this trend-setting process.

Brigid Parr, who never colored her hair before, took advantage of this time-saving technique.

"I've heard great things about it. I'm looking for more shine and slight change in color," she said.

Colorist George Zafiris found a picture of what she wanted then got to work. After all the hair is covered, the timer is set.

According to Zafiris, "Some people are going to say how can it actually absorb all that color in only 10 minutes? There are special amino acids that deliver color into the hair with conditioners."

So the secret is in the mixture. Manufactured by Schwarzkof, it's supposed to adhere color to hair in record time.

"At first I was very hesitant because I thought 10 minutes. It's not going to take. I have very resistant gray hair. But it took and it lasted until my next color," said client Nancy Good.

Zafiris said clients are asking for it. "We apply in 10 minutes, she's done. It gives incredible shine to the hair."

By some accounts, the quick dye actually creates more shine and vibrancy than regular color.

"Once they have it once, they're hooked," said salon owner Charles Ifergan.

He expects the speedy 10-minute process will soon be the norm at most salons.

"I assume many other companies will do it. That's a reflection of how fast our lives are."

And as for Brigid, a quick shampoo, blow dry and she's done.

"I love it. It's so shiny and vibrant. I can't believe it only took 10 minutes. It's actually better than what I expected."

The 10-minute process costs the same as regular hair dye - starting at $55.

Right now, the formula is only available for all-over color, but a mixture is being developed for highlights.

When that happens, it's expected to sweep hair salons all over the country.